Question

If the vice president of sales initiates a project to improve direct product sales using the internet, he or she might be the ________ .

Answer 1

If the vice president of sales initiates a project to improve direct product sales using the internet, he or she might be the "Project Sponsor".

The Project Sponsor is the individual (regularly a chief or official) with by and large responsibility for the project.  

The Project Sponsor is essentially worried about guaranteeing that the venture conveys the concurred business benefits.  

The Project Sponsor goes about as the delegate of the association, and assumes a fundamental influential position