Answer:
Culture is: Learned through active teaching, and passive habitus. Shared meaning that it defines a group and meets common needs. Patterned meaning that there is a recourse of similar ideas.
The one that is Andy experiencing is : Non-price competition in a competitive market
In this type of market, the consumer is basically choose their decision based on the attribute of their products, (in this case, andy would likely to choose the one that provide better service, not the price alone)
hope this helps