Question

Low-Cal Liquids manufactures a variety of sugar-free beverages and is widely known in the country ofVentana. Low-Cal plans to acquire a small firm named Slim Cow that makes low-fat cheese. Because of concerns about obesity in Ventana, the market for low-fat cheese is increasing at a growing rate. However, Slim Cow's poor popularity in the market has caused it to go into loss. Slim Cow is most likely a ________ accordingto the BCG Matrix.A) cash cowB) dogC) starD) satelliteE) question mark

Answer 1

Answer: Question mark    

               

Explanation:  In simple words, question mark refers to those projects or firm which have very high potential for growth but do not have substantial market share in present.

In the given case, Slim cow has weak competitive position in the market due to the high competition and low popularity. Thus, it is a question mark as it has growth potential but no significant market share.