Question

The ""Hate Thousand Miles"" campaign seeks consumers’ attention through the unusual approach of acknowledging and embracing the hate some people feel for Spirit and other airlines. This unique tactic is an example of which stage of the 4E framework for social media?

Answer 1

Answer:

Excitement

Explanation:

4E framework of social media is a framework of marketing and communication. These frameworks are defined in four aspects.  

Excite:

The customer can be excited with a relevant offer on products.

Educate:

The marketing communication is that the salesman educates the customer about the product and tell vice and virtue of the product.  

Experience:

This is related to the selling of the products directly or indirectly.  

Engage:

Engage with the customer on the same platform and communicate with them.