Decision Point: Your Second Meeting: Furniture Assembling of wooden table with screwdriver Your next client is a retailer of rea
dy-to-assemble furniture. He’s sent you the following report: Easy Lifestyle Furniture Popular ready-to-assemble bedroom, living room, and office furniture. Three store locations in the state as well as online sales. Product line has been on the market for 2 years. Sales are steady, but untapped sales potential exists. Heavy marketing efforts have already taken place. Pricing is at or near market prices for competitors’ products. What should you recommend to increase sales? Select an option from the choices below and click Submit.
Increase sales force need and commence prospecting
Explanation:
With scenarios like existence in market for over two years, existence of untapped potentials in the sales unit, and a great marketing opportunity that abound with moderate pricing, such furniture business only requires to immediate prospecting to potential client whose needs are in tune with their furniture products and establish a proposal. Also, the sales force should practice the lead approach in their prospecting such that every discussion with an initial prospect should generate lead to three other persons. With this process and a fair market price in a competitive market, coupled with product quality will yield the expected turnover after a projected period.
