Question

Recently, a Domino's pizza franchise in southwest Ohio made the strategic decision to stay open for 24 hours a day. The manager, Steve Martin, made this decision about a month ago in response to increased demand for Domino's pizza. Other Domino's franchise owners are now considering adopting a similar strategy. In this activity, you will categorize a set of statements regarding activities in the internal and external environments as they relate to Domino's pizza and a potential initiative of staying open 24 hours a day. These statements will identify either a strength, weakness, opportunity, or threat.
Strength:
___________________
___________________
Weakness:
___________________
___________________
Opportunity
___________________
___________________
Threat:
___________________
___________________
Staffing, Strong Brand Name, Late-Night Eating, Health, Inventory Management, Demand, Excellent Location, Competitors

Answer 1

Answer:

Strength:

Further strengthening the brand name and will be able to capture the market share by staying open for 24 hours.

Increasing the efficiency of the franchise by selling additional products. (Sales to capital employed ratio)

Excellent location will add up value to the franchise which makes it more prior to the other pizza offering franchises.

Weakness

Staffing and inventory management would be required for the additional working hours and at night shifts the employees demand more for the services they offer.

Opportunity

There is additional demand for the products of the Domino's to sell the customers at night. Usually in the weekends, Americans go to bed late night.

Threats

We are promoting late night eating which is not good for health so this is threat to our brand image.

Their is the threat that the existing competitors must react to our offerings by lowering their cost or by increasing the quality of their offerings.