Answer:
Option b: Digital Rights Management
Explanation:
Digital Rights Management (DRM) are simply set of technologies that powers or control the access and use of digital works. Usually, the technology is in form of some sort of digital code. It is the application of control technologies to reduce digital media usage.
Answer:
A paper and pencil personality test
Explanation:
Paper and pencil test is one such self-report/objective test that has following quality:
1. The individual knows that his/her personality is being assessed and they themselves answer questions concerning themselves. Example is true/false question like : i prefer going alone for movies, and so on
2. It is more organized as it follows well a standard procedure for evaluation and testing. Eg: if more than 5 questions have options a or b marked, then type a personality. Therefore, not likely to subjective judgement.
3. It includes both the quantitative and qualitative measurement.
So paper test is the best suited for effectiveness evaluation.
Answer:
Explanation:
the file attached shows the solution to the three questions asked i hope it helps. thank you
Answer:
The options are given below:
A. clustering
B. segmenting
C. positioning
D. customer lifetime value
the correct option is A.
Explanation:
Clustering, or cluster analysis, is a process which refers to the organization of objects or items into groups who have members with similar traits with respect to a particular criterion. In other words, a cluster refers to a collection of similar objects which are different from the objects of other clusters.
In the scenario presented above, we can see that different groups of customers exist, who have different reasons for purchasing the company's brand. These reasons are different from one group to another group, this is why a cluster analysis is the best option.
