Question

Imagine designing a conjoint for your b-school’s café. In particular, you’re in charge of the daily pizza orders. Pizzas are tricky—while they’re a simple food, they can be created in a zillion combinations. What factors should you test in terms of your fellow students’ likely preferences? Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs. sausage and green pepper vs. vegetarian (you get the picture). Design a conjoint that would result in identifying 2 or 3 popular slices that your café managers could order every morning. The student body knows you’re responsible—how do you make most of them happy?

Answer 1

Explanation:

In this case, the ideal is for the three pizza flavors to be the classics, which tend to please most people's palates, such as pepperoni, mozzarella and margherita.

Because when thinking about the configuration of a cafe, we realize that it is very complex to have a high combination of different items available every day, due to the difficulty of daily availability of stock and raw material, and yet, offering a very large diversification of products does not guarantee that the demand is sufficient to cover the cost, which can harm the success of the business.