Question

Strategic business units that have a relatively low market share but have the potential to grow are best categorized under _____ in the Boston Consulting Group (BCG) growth-share matrix.

Answer 1

Answer:

The answer is question marks

Explanation:

Boston Consulting Group (BCG) growth-share matrix are grouped into four:

Star

Question mark

Cash cows

Dogs.

Question mark, which is of interest to us in this question requires much closer consideration. They are growing rapidly and as a result consume large amounts of money.They have low market shares but have potential to gain market share and become stars and eventually cash cows when market growth slows At that stage(question marks), they do not generate much cash.

They are a starting point for most businesses.