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yarga [219]
3 years ago
10

By offering a free dog biscuit with each cup of coffee, the Coffee Collective entices customers to visit its shop during the pet

adoption event. This represents what type of promotion?
Multiple Choice
a. Advertising
b. Sales promotion
c. Personal selling
d. Publicity
e. Mass selling
Business
1 answer:
Anna [14]3 years ago
5 0

Answer:

b. Sales promotion

Explanation:

Sale promotions are activities that a company engages in to persuade a potential customer to buy its products. Sale promotions  are short-term tactics to boost sales.  Although a business may get long-term customers through sales promotions, there are designed to entice new customers in the short-run.

Sales promotions encourage customers to switch brands or try out a different product. They are ideal when introducing new products in the market. Howerver, they are costly, and sometimes have a short term effect on sales.

This case uses a free sample technique ( free dog biscuits) as the promotion method. Other ways of conducting sales promotions include discount vouchers, free money coupons, and competitions.

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Sending your boss a christmas card after he had first sent you one would best be seen as an example of
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Giving back.
Copying.
Returning a favor.
7 0
3 years ago
Assignment Details
Brrunno [24]

Lego the most beautiful product which targets two different consumer segments or may be more,A danish based company best selling construction toy in the planet to make these sets it takes years to design and development which enables the portal to kids from the age of 3 to a civil engineer in is 40s. It take is simple logic building blocks children spent 5 billion hours on Lego and why is it interesting is because with 6 pieces of 8 studded blocks a person can built 915 million different combinations. It may not be fascinating for the kids but the adults love new challenges. Lego there is a brand called as Technic which makes the Lego come to life.

Lego Duplo is for the the kids between 2-5, Lego Classic is for kids , Lego creator is for 7 to 12 years Lego Technic can range 11 to 16 Lego creator which is 16 + age so this is how communication has been made for each target.

Explanation:

Marketing mix or the 4p's of marketing Price,Promotion, Product and Placement.

Consumer Segment are comprises of the age group a category that people are influenced to buy a certain product example Coca-Cola is mostly drank by elderly people but Pepsi is drank buy youngster at the adolescent age.

Communication is important as to it implies on a way it has been presented it could be either by social media or by google or pamphlets etc.

3 0
3 years ago
Why might you wsnt to invest in Officemax give reasons
Firdavs [7]
Better school supplies and better paper and printers to
7 0
3 years ago
Read 2 more answers
On September 1, a client paid the company $25,200 cash for six months of rent in advance (the client leased a building and took
Tju [1.3M]

Answer:

Dr Unearned rent revenue 16,800

Cr Rent revenue 16,800

Explanation:

Period 6 months

Period expired at year end which is from September to December = 4 months

December 31

Dr Unearned rent revenue 16,800

(4/6×25,200)

Cr Rent revenue 16,800

Unearned Rent Revenue was debited in order to reduced Liability while Rent Revenue was credited in order to increase revenue.

4 0
3 years ago
Akwamba made this statement ‘organisations cannot be successful if managers fail to pay attention to the forces in the external
PIT_PIT [208]

Answer:

Yes, I agree

Explanation:

As managers in an organization, proper attention must be paid to the forces in the external environment because these forces are dynamic and business cannot exist without them hence must align with these changes inorder to be successful.

Some of theses forces have direct impact with an organization such as customer's reaction to a company's product, how well the company stays ahead of it's competitors , suppliers and creditors. External forces in the environment that have indirect impact to a company are compliance with local laws, socio cultural forces, religion etc.

Practical examples

• Customer's reaction to a product speaks to what measures are taken by a company to improving the quality of products produced and sold. Favourable reaction would make the company succeed while unfavourable reaction could mar the company's performance.

• Level of compliance with local laws is also an important force in the external environment that must be adhered to. If a company must succeed, it must comply with local laws and order, failure to do so could result to fine or expulsion from the community.

5 0
3 years ago
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