Question

A consumer goods company segments its markets on the basis of purchase patterns of their customers. The company groups its products into heavy, moderate, light users and nonusers. This segmentation approach is an example of:

Answer 1

Answer:

Segmentation based on product usage

Explanation:

This is the process where by a Market research is carried out to know the frequency of the customers product usage there by allowing the company to be able to align its product with the given statistics. In other to push up the product usage advertisement campaigns are made to let the customers understand new uses of the products.