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The aim of strategic healthcare
marketing is to satisfy customer needs by profitable relationships. This
relationship is perceived through creating, communicating and delivering
customer value in selected markets thus helping them to solve a
problem, offering a solution, giving results, and making them happy.
Moreover,
treating customer as an assets requires different management strategies for
customer value is the worth of the entire stream of purchases that a customer
would make over a lifetime of patronage.
The answer to your questions young sir is suprise and fear.
