Question

Weyerhaeuser is evaluating its complete product mix. It wishes to decrease marketing expenditures and streamline its product offerings. Weyerhaeuser will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.

Answer 1

Answer:

Decline

Explanation:

The product life cycle time can be defined as the process that a product undergoes beginning right from it's inception into the market until it declines or is removed from the market. The product life cycle has four stages namely:

- Introduction

- Growth

- Maturity

- Decline.

In the decline stage the sales of the product reduce drastically at a very high rate. The organization tends to lose a lot of shares in the market.

In the decline stage the product is threatened with low sales and eventual removal from the market if the company does not come up with a new designing and rebranding approach.