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Viefleur [7K]
3 years ago
9

If volkswagen owners see themselves as being more economical and conservative than do owners of the buick regal, ________ is pro

bably at work.
Social Studies
1 answer:
grigory [225]3 years ago
6 0
I believe the answer is: <span>self-image congruence model
In </span><span>self-image congruence model, we assume that consumers would choose a product that reflected their personal value.
This make the consumers think that buying the product could be used as a statement to define the type of persons they are.</span>
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