The 80/20 principle holds that 20 percent of all customers generate 80 percent of the demand. Although the percentages usually a

Question

Rudiy27

3 years ago

11

The 80/20 principle holds that 20 percent of all customers generate 80 percent of the demand. Although the percentages usually a

re not exact, the general idea often holds true. Which consumer market segment is described here

Business

1 answer:

myrzilka [38] · Answer 1 · 2022-06-24T19:36:05+03:00

Answer: The consumer market segment that is described is the Usage-Rate Segmentation.

Explanation:

This type of consumer market segment is used to determine how much a buyer/consumer uses the product. This put the consumer into a particular category that is used by companies when deciding on their products.

The consumers/customers are put into categories such as the;

heavy product users
light product users
non-users
medium product users

Larger companies tend to market towards the heavy product users instead of the other 3 categories.