here are the 4 steps
1. Post in Social Media Groups
:There are many ways to use the Internet to find more private, isolated groups of ideal customers. Even if your efforts don’t lead to many immediate sales, know that marketing is a process, and often a slow one at that. Spending time to gather information about what your customers are looking for, and what works for them and what doesn’t, are all long-term investments in the future of your wholesale business.
2. Create a Private Company Website
:This is similar to social media groups because you are finding a special niche of people and inviting them to learn more about your wholesale products. But what makes a website more attractive is that you have complete control over the site, and you become the “group moderator” in a way as you select the customers you’d like to invite to your website.
You can also create an experience that matches your brand voice, and that fits into your wholesale marketing strategy.You can also place a subscription box on your site to gather email addresses from your customers. That way you can be more personal with them through email newsletters, sending out special offers and exclusive information you don’t share anywhere else.
3. Advertise Locally
:It’s important to never underestimate the power of a more intimate relationship with your customers. When using the Internet, the best way to create that personalized feel is through email marketing. Advertising in your local area is a great way to build trust with your target audience. You can also place ads in local newspapers or business-to-business magazines. Anything you can do to spread awareness of your wholesale business and products in your local area is usually well worth the investment.
4. Send Direct Mail
: Sending direct mail is one of the more timeless wholesale marketing strategies in the book. A reason why it is so popular is that it lessens the possibility that your advertisement will reach the wrong customers.
Wholesale distributors know there is a risk that your advertisements can attract people who aren’t authorized retailers.
hope this helps!
