Determinant attributes are key product attributes that are most likely to affect a buyer's final choice. these attributes are usually described according to their importance and uniqueness.
steps in the traditional model of consumer decision making:
Problem solving, Information search ,Evaluation of alternatives, Purchase decision, Post-purchase evaluation , Information search.
Types of Determinant Attributes
consumers who buy fast food are most interested in taste, texture, speed of service, value and cleanliness. Taste and texture are qualities of food products. Value is a pricing attribute. Fast-food customers want ample food quantities at reasonable prices.
Price is the most important determinant attribute for these consumers.
To know more about Determinant attributes here
brainly.com/question/27961509
#SPJ4
The correct answer is B. The looking-glass self
Explanation:
In sociology, the term "looking-glass self" refers to the perceptions and ideas an individual have in reference to the way other people sees him or her or the way individual believes he/she appear o others. This term was first proposed by Charles Horton Cooley in 1902 and also implies the way behavior is modified according to the ideas individuals have over their own perception. This can be seen in the case of Paco who knows the way others perceive him and also he lets these ideas shape his behavior as he decides to dye his hair and wear certain clothes to preserve the ideas he believes other people have about him. Therefore, Paco's behavior can be best explained by the concept of the looking-glass self.
