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11Alexandr11 [23.1K]
4 years ago
6

Mountain dew is a unique beverage that faces no direct competition as a carbonated, uniquely flavored, highly caffeinated bevera

ge. with respect to its competition, it seeks to compete against the market leader—coke. in ad lab 8-a, trout and ries suggest that out of every 100 companies, one should play defense, two should play offense, three should flank and 94 should be guerrillas. defense involves fending off challenges to market share dominance, offense, involves direct attacks on the market leader, and flanking involves capitalizing on a segment no one is paying attention to. in light of these definitions, the ads for mountain dew suggest it is
Business
1 answer:
kolezko [41]4 years ago
5 0
Based on the given definitions, Mountain Dew is flanking. It is not the market leader (Coke is), so it is not playing defense. It is not playing offense either, because that would entail making a product identical to Coke and trying to get the same market. Mountain Dew has a unique taste and is stated to not have any direct competition, so it is capitalizing on this market which the others have not yet gotten into.
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Joshua is retired. He lives on a fixed pension. His daughter Sue just bought a house. She has fixed rate of interest on her mort
Radda [10]
<h2>Joshua would lose and Sue would benefit from unanticipated inflation.</h2>

Explanation:

  • Both Joshua and Sue are associated with fixed pension and fixed interest respectively.
  • Now the value of money goes down due to inflation
  • So to live as usual, Joshua need to spend some extra money. But considering the fixed income, it's a lose to Joshua
  • Whereas Sue is associated with fixed interest of mortgage. She is benefited because, though the inflation has changed the value of all other products, but the fixed interest rate does not change.
  • "Fixed-rate mortgage holders are inflation winners", says "Thoma, professor of economics at the University of Oregon"
6 0
4 years ago
Which market structure is most prevalent in reality? Explain.​
kaheart [24]

Answer:

Perfect competition is an ideal type of market structure where all producers and consumers have full and symmetric information, no transaction costs, where there are a large number of producers and consumers competing with one another. Perfect competition is theoretically the opposite of a monopolistic market.

Explanation:

Pls mark me the Brainliest..pls..

5 0
3 years ago
Read 2 more answers
Market researchers often report discretionary income. Discretionary income is your disposable income minus your fixed expenses.
SOVA2 [1]

The percentage of the disposable income that is discretionary is equal to 30.82% if the amount left after fixed expenses is $900.

As the amount left after payment of the fixed expenses is $900, this is said to be the discretionary income because discretionary income is equal to the disposable income minus fixed expenses.

Now we can calculate the percentage of disposable income that is discretionary as follows;

percentage of disposable income that is discretionary = (discretionary income ÷ disposable income) × 100

% discretionary income = (900 ÷ 2,920) × 100

% discretionary income = 90,000 ÷ 2,920

% discretionary income = 30.82%

Hence, 30.82% of the disposable income is calculated to be discretionary if the disposable income is $2,920 and the amount left after payment of fixed expenses is $900.

To learn more about discretionary income, click here:

brainly.com/question/15814704

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3 0
1 year ago
Valvano Corporation uses a job-order costing system with a single, plantwide, predetermined overhead rate based on machine-hours
alukav5142 [94]

Answer:

The estimated total manufacturing overhead is closest to $550,000

Explanation:

Total manufacturing overhead = variable + fixed overhead absorbed

Fixed overhead absorbed = Overhead absorption rate × machine hour

Overhead absorption rate = Estimated overhead/Estimated machine hours

                               = $440,000/50,000 machine hours

                              = 8.8  per machine hour

Absorbed fixed overhead = $8.8 × 50,000= $440,000

Absorbed variable overhead= $2.20  × 50,000= $110000

Total manufacturing overhead = $440,000+ 110000 =$550,000

The estimated total manufacturing overhead is closest to $550,000

3 0
3 years ago
I need help ASAP.......If you were interviewing someone what questions would you ask???
Rzqust [24]

Answer:

Tell me about yourself.

What are your strengths?

What are your weaknesses?

Why do you want this job?

Where would you like to be in your career five years from now?

What's your ideal company?

What attracted you to this company?

Why should we hire you?

Explanation:

They are basic questions :]

7 0
3 years ago
Read 2 more answers
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