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11Alexandr11 [23.1K]
3 years ago
6

Mountain dew is a unique beverage that faces no direct competition as a carbonated, uniquely flavored, highly caffeinated bevera

ge. with respect to its competition, it seeks to compete against the market leader—coke. in ad lab 8-a, trout and ries suggest that out of every 100 companies, one should play defense, two should play offense, three should flank and 94 should be guerrillas. defense involves fending off challenges to market share dominance, offense, involves direct attacks on the market leader, and flanking involves capitalizing on a segment no one is paying attention to. in light of these definitions, the ads for mountain dew suggest it is
Business
1 answer:
kolezko [41]3 years ago
5 0
Based on the given definitions, Mountain Dew is flanking. It is not the market leader (Coke is), so it is not playing defense. It is not playing offense either, because that would entail making a product identical to Coke and trying to get the same market. Mountain Dew has a unique taste and is stated to not have any direct competition, so it is capitalizing on this market which the others have not yet gotten into.
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Some recent financial statements for Smolira Golf Corp. follow. SMOLIRA GOLF CORP. 2017 and 2018 Balance Sheets Assets Liabiliti
VMariaS [17]

Answer:

the requirements are missing, so I looked for a similar question:

a. Current ratio = current assets / current liabilities

2017 = $62,976 / $50,555 = 1.25

2018 =  $67,600 / $57,000  = 1.19

b. Quick ratio = (current assets - inventory) / current liabilities

2017 = ($62,976 - $26,042) / $50,555 = 0.73

2018 = ($67,600 - $27,500) / $57,000  = 0.70

c. Cash ratio = cash / current liabilities

2017 =  $24,086 / $50,555 = 0.48

2018 = $24,500 / $57,000 = 0.43

d. Total asset turnover = sales / average total assets

2018 = $373,473 / [($391,671 + $430,000) / 2] = 0.91

e. Inventory turnover = cost of goods sold / average inventory

2018 = $254,500 / [($26,042 + $27,500) / 2] = 9.51

f. Receivables turnover = sales / average accounts receivable

2018 = $373,473 / [($12,848 + $15,600) / 2] = 26.26

g. Profit margin = net profit /  total sales

2018 = $54,319 / $373,473 = 14.54%

h. Return on assets = net income / average total assets

2018 = $54,319 / [($391,671 + $430,000) / 2] = 13.22%

i. Return on equity = net income / average equity

2018 = $54,319 / [($281,116+ $311,435) / 2] = 18.33%

8 0
3 years ago
Olivia is a florist who specializes in roses.
Eva8 [605]

Answer:

Olivier does have sufficient contract rights because she already signed a 5 year contract to supply as many roses as possible to Juan. Juan cannot come at the end of two years and break the contract

Explanation:

1. 1. What contract rights and remedies, if any, does Olivia have against Juan?

The most important point of focus from the aspect of the law and statute of frauds is that from the scenario it was stated clearly that ''She has a <u>five-year written contract with Juan to sell him as many roses as he needs for his wedding chapel.</u> ''

Olivier does have sufficient contract rights because she already signed a 5 year contract to supply as many roses as possible to Juan. Juan cannot come at the end of two years and break the contract

2. What contract rights and remedies, if any, does Olivia have against Ann?

The scenario states clearly that ''Ann emailed Olivia an order for <u>"1,000 white stems''</u> and ''Olivia instead sent orchids, the only "white stems" available at the time.''

Hence Olivia fulfilled Ann's orders and Ann has absolutely no case at all. Olivia has acted in accordance to Ann's request and has full rights to claim her payment.

3. What defenses, if any, do Juan and Ann have?

In summary the defenses of both parties are weak

1. Juan has a defense of unforeseen financial difficulties but this will be insufficient to override a written contract

2. Ann assumed that Olivia would send roses but assumption does not work in the eyes of the law but written agreements.

Additionally, Ann could argue that Olivia should have communicated the price of the orchids at the point of processing Ann's orders.

6 0
3 years ago
Identify the value of the fixed cost <br>​
Lunna [17]

Answer:

where is it??????????????

5 0
3 years ago
Read 2 more answers
Paxton Company can produce a component of its product that incurs the following costs per unit: direct materials, $10.50; direct
Sav [38]

Answer:

$8.50

Explanation:

Computation for the net incremental cost or savings of buying the component.

Using this formula

Incremental cost = Purchase price -Cost savings

Let plug in the formula

$37 - ($10.50+ $14.50 + 3.50)

Incremental cost=$37-$28.5

Incremental cost= $8.50

Therefore the net incremental cost or savings of buying the component is $8.50

3 0
3 years ago
A U.S. manufacturer of adaptive devices for persons with disabilities is considering expanding internationally. It is a fairly s
denis23 [38]

He should consider exporting since it's a fairly small company.

Explanation:

The manufacturer doesn't have enough knowledge of the country it is expanding it market to and it doesn't have much experience since it is a small company so exporting it's products will push costs such as shipping to the customer which will relief if from making exchange losses and other expenses.

#learnwithbrainly

6 0
3 years ago
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