Question

A product manager is eager to develop a new product idea. To gain approval to do so, the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it. This type of research effort is known as:_______
a. Sugging.
b. Advocacy research.
c. Product research.
d. Consumer research.
e. Focus group research.

Answer 1

Answer:

The answer is b. Advocacy research

Explanation:

Advocacy research is carried out with the intention of providing evidence and arguments that can be used to support a particular cause or position.