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xz_007 [3.2K]
3 years ago
13

A branding strategy in which a firm uses the same brand for all or most of its products is called __________ branding.

Business
1 answer:
MrRa [10]3 years ago
3 0

Answer:

Umbrella branding

Explanation:

A branding strategy in which a firm uses the same brand for all or most of its products is called UMBRELLA branding.

Umbrella branding occurs when all or most of a firm's product mix features the same brand name. It is also known as family branding.

Umbrella Branding depends on a single brand name for the sale of multiple related products. The parent brand acts as an umbrella accommodating numerous products under its name.

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g An investment bank agrees to underwrite an issue of 5 million shares of stock for Longard Corp. (1). If the investment bank un
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