Question

Mindy's, a fashion brand, has a significant cost benefit that facilitates success in international markets in which price plays an important role in consumer decision making. Which of the following is most likely a reason for Mindy's success in international markets?
A) A global culture
B) Adaptability
C) Human resources
D) Financial resources
E) Globally sustainable competitive advantage

Answer 1

Answer:

E) Globally sustainable competitive advantage.

Explanation:

Mindy's is a fashion brand and has a significant cost benefit that facilitates success in international markets in which price plays an important role in consumer decision making. Mindy is successful in international markets and has globally sustainable competitive advantage. Mindy has a significant cost benefit in a market where price plays an important role, therefore, Mindy can sale its products in a quite reasonable prices as compared to their competitors in the international market and this has given Mindy's a sustainable competitive advantage which means Mindy's position is very strong and it can maintain its position for the longer period of time, and its competitors will be in need of time if they want to beat Mindy in the international markets.