Question

Amy aspires to be a "super mom." She is a mother of three children and she writes novels for a living so she can be with her youngest children who are not yet in school. When she is not taking care of her children or working on her novels, Amy is usually looking through parenting blogs or reading books about how to be a better parent. One person she really admires is parenting expert Rochelle Davis. Rochelle has written a best-selling parenting book and maintains a popular blog. She stays up-to-date on current trends and is the go-to person for new products geared toward children. Amy views Rochelle as a role model and wants to be like her.
Rochelle Davis' blog is so popular that a local children's toy company regularly sends her product samples in the hopes she will give them a positive review on her blog. Rochelle is most likely which of the following for the local children's toy company?
A. wife dominant decision maker
B. buying decision maker
C. perceptual influencer
D. reference group
E. opinion leader

Answer 1

Answer:

The correct answer is: opinion lider.

Explanation:

Opinion leaders are the people who are experts in a field or they possess some extraordinary qualities that make them stand out. Their opinion on a subject is very important and they can influence the conduct of the people that follow them. This is the case with Amy and Rochelle Davis. Amy trust Rochelle's opinion, as she has proved to be an expert, so if she recommended that local children's toy company, Amy would clearly start buying the same product.