Answer:
a. increase the price of the software
Explanation:
If I were the sales manager for a software company and have been informed that the price elasticity of demand for your most popular software is less than 1. In order to increase total revenues from that product, I will increase the price of the software.
The reason for such decision is based on the fact that when the price elasticity of demand of a product is lower than 1, an increase in the price of that product results in an increase in revenue for the seller.
I believe the answer is: positioning strategy.
Positioning strategy refers to the strategy to cemented company's image and perception in the mind of the consumers. When a company use endorsement from famous figure for its product, it would create the perception that the quality of the product must be good since many of the people that being idolized use the product.
Customers whose demand has a higher degree of price elasticity will pay less.
<h3>How Does Price Discrimination Occur and types of Price Discrimination?</h3>
Price discrimination is a marketing tactic where sellers charge clients various prices for the same good or service depending on what they believe will win the customer over. A merchant that practices pure price discrimination will impose the highest price possible on each customer. The more typical types of price discrimination involve the vendor classifying clients into groups according to particular characteristics and charging each group a different price.
There are three types of price discrimination:
First-Degree Price Discrimination: when a company charges the highest price per unit of consumption.
Second-Degree Price Discrimination: when a business offers discounts for large orders or imposes various prices on customers depending on how much they eat.
Third-Degree Price Discrimination: when a business charges varied prices to various customer segments.
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Answer:
The good is considered a necessity.
Explanation:
Price elasticity of demand is a measure of the sensitivity of demand for a good or service to changes in the price of that product. We say that the price elasticity of demand is elastic when a percentage change in the price of this good has major impacts on demand. On the contrary, we say that the price elasticity of demand is inelastic when variations in the price of goods have little or no influence on demand.
Usually elastic goods are those that can be replaced, so that rising prices cause a drastic drop in demand that will flow to another product. For example, if the price of the burger rises, consumers may stop buying burgers and substitute pizza (assuming these products are substitutes). On the contrary, if the good is needed, it usually tends to be inelastic, that is, the price increase does not considerably decrease the demand, because consumers need this good. For example, medicines.
Answer:
E. Debit Retained Earnings $7,400; credit Common Dividends Payable $7,400.
Explanation:
The Journal entry is shown below:-
Retained earnings Dr, $7,400 (14,800 × $0.50)
To Common dividend Payable $7,400
(Being dividend declaration is recorded)
Here to record the dividend declaration we simply debited the retained earnings as it decreased the stockholder equity and credited the common dividends payable as it increased the liability
So the correct option is D.
