Answer:
B. Executive Summary
Explanation:
Executive Summary is a business plan which comes first and should be written last
Answer:
Topic Building
Explanation:
Sam is at this point trying to build his topic for the speech.
It is based on this topic a speech write up will be made.
In a NEW BUY situation, the buying center is likely to proceed through all six steps in the buying process and involve many people in the buying decision.
A new buy situation occurs when the customer buys goods or service for the first time. Because of this, the buying decision is quite involved to the extent of going through the six steps of the buying process.