Question

"Many forms of online communication, such as e-mails, tweets, and the content of Web pages, requires short-form, concise writing. In two or three paragraphs, discuss how story telling might motivate short-form writing that can convey elements of a company’s or a product’s brand image online."

Answer 1

Explanation:

The advertising strategy before the internet was carried out on platforms such as radio, television and newspapers, which were the media that people most had access to. Currently, the internet is the main platform for advertising and interaction between companies and consumers. This is due to the ease and speed with which the flow of the internet happens, the messages are seen almost instantly and available in the palm of the hand, available from a smarthphone.

However, despite the ease of implementing marketing through social media, it is necessary for companies to adopt an advertising engagement strategy, the narrative must be summarized and contain essential traits that convey who the company is and what it wants to pass on to consumers , generating value and direct communication, making the message different and striking in a medium where there is different information every second.