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Ganezh [65]
3 years ago
8

Marketing costs are high in the introductory stage of the product life cycle because:

Business
1 answer:
Pie3 years ago
4 0
Marketing costs are high in the introductory stage of the product life cycle because
(b) HIGH DEALER MARGINS ARE OFTEN NEEDED TO MAINTAIN ADEQUATE DISTRIBUTION.

Product life cycle consists of 4 stages:
1. Introductory stage
2. Growth stage
3. Maturity stage
4. Decline stage

Introductory stage is a stage when the product is actually introduced in the market. It is a costlier stage than other stages. and the additional costs such as branding, promotional costs are included in this stage. 
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The term ____________________ refers to a market exchange that affects a third party who is outside or external to the exchange.
Flauer [41]

Answer: B. spillover

Explanation:

A Spillover is used to refer to the effects of an Externality which is what happens when a market exchange leads to effects on a third party that was not party to a transaction between the contracting parties.

The activities that result from the transaction spillover to the third party and can be either negative or positive. A negative spillover would be countries in Africa getting harsher global warming effects due to companies in china polluting the atmosphere.

5 0
3 years ago
How are we affected by international business?
ollegr [7]
Globalization of business has affected man in many ways.
In term of communication, businesses has to learn and abide by the culture of the places where their companies are located. They have to learn and abide by the political and legal regulations that are operating in the place. Cross - cultural communication challenge has to be overcome with sensitivity and openness.

4 0
3 years ago
A woman is shopping with her three children. She is carrying several items and does not have a shopping basket. She is still bro
dlinn [17]

Answer: The women customer either complain to the supervisors to address her issue immediately nor the employee should apologize to the woman and provides a shopping basket to her.

Explanation:

In every supermarket, All employees of the shop have the duties and responsibilities to serve the customers' needs without any delay in time.  Consumer rights should be always ensured to protected in all the shops irrespective of the size of the business as well the employees count. The consumer has all rights to raise the complaint to the direct supervisors in the market.

In this case, Woman's customer has experienced the pain as she cannot able to get a basket to hold the items. As she needs to take care of her children, Her request needs to fulfilled without any delay. Mutual consent with the ethics of the shop needs to tie up the bonding relationship between employees and consumers. At last, if the employee apologizes for her mistake and helps the woman by providing basket will end in the peaceful business transactions in the supermarket.  

3 0
3 years ago
Shambo Corporation has provided the following contribution format income statement. Assume that the following information is wit
morpeh [17]

Answer:

26.66 or 27%

Explanation:

The computation of the margin of safety percentage is shown below:

Margin of Safety

= 100 - Break Even %

= 100 - 73.33

= 26.66 or 27%

Working Note

Sales (3,000 units) $60,000

Less: Variable expenses -$42,000

Contribution margin -$18,000

CM Ratio (A) 30.00%

Fixed expenses (B) 13,200

Break Even Point C = B ÷ A 44,000

Break Even % of Total Sale 73.33%

5 0
3 years ago
What did the rise of the car culture lead to? the increasing dependence on mass transportation the revitalization of older city
arlik [135]
The rise of the car culture led to the spread of fast-food restaurants and drive-in movie theaters based on the choices from the question above. The "the spread of fast-food restaurants and drive-in movie theaters" is the most suitable answer<span>. Because only this sentence has the relation with the car culture.</span>
6 0
3 years ago
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