Students don't tend to have a lot of money available and a good way to save if you attend college out of state and are traveling home is to check web sites to find out about discounts available for students. This, as many companies offer these types of discounts to target students as it is known they are sensitive to prices and also, they can become an important market to get for the future.
The type of logical fallacy that involves an argument based on the opinion of someone who is no an expert on the topic is Appealing to false authority.
It should be C) Item 3 What I imagine the characteristics of individual evidence would be a piece of evidence that can be traced back to only a certain individual. The other pieces of evidence could be used by anybody.