Answer:
Market Segmentation
Explanation:
Analyzing a market by specific characteristics in order to create a target market is called market segmentation.
Your company's immediate goal is to DELIGHT YOUR CUSTOMERS. Customer delight involves surprising one's customers by exceeding their expectations, thus making them to tell others about one's product. Businesses delight customers in order to increase their revenue and improve brand loyalty.
In general, the people who have the power to select or approve the supplier are referred to as the "buyers". Most of the time, buyers want to go with a supplier who can offer the best product at the cheapest price.
Answer:
B) complacency.
Explanation:
Conflict can be defined as a state of misunderstanding or disagreement between two or more parties, as a result of breakdown in decision making. It is usually caused by factors such as dissent of beliefs, opinions, needs, values, resources, attitudes, ideologies, goals etc. It is generally perceived that conflict usually has a negative consequence.
However, the existence of conflict has a positive side which can stimulate the following innovation, change, creativity but not complacency because it connotes a negative effect of unsatisfaction.