Question

During the final stage of the consumer buying decision process, a person might experience cognitive dissonance, which is _______. a. doubts in the buyer's mind about whether purchasing the product was the right decision b. additional information sought from outside sources c. when a buyer becomes aware of a difference between a desired state and an actual condition d. a group of brands that a buyer views as possible alternatives e. objective characteristics (such as the size, speed, capacity) and subjective characteristics (such as style and color) that are important to him or her.

Answer 1

Answer:

a.

Explanation:

Based on the information provided we can say that the cognitive dissonance that buyers are experiencing are doubts in the buyer's mind about whether purchasing the product was the right decision. This is the final stage in the consumer buying decision because they have already made the purchase and only have a limited amount of time before sticking with the purchase or being able to return the product.

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