Answer:
C) increases first at an increasing rate, then at a decreasing rate.
Explanation:
When marketing expenditure is increased, this will lead naturally to an increase in market demand. This increase in market demand is an increasing one. For example successive increase in demand can be 2, 4, 8, 15.
At a point when diminishing utility sets in the customers are maximising utility and need less of the product. Demand will increase at a decreasing rate. For example 30, 40, 46, 50, 52.
2 everything is technically about technology
Answer:
Return on Investment = 17%
Explanation:
Return on Investment = Net income from investment / Investment opportunity * 100
Where Net income from investment = (Sales * Contribution margin ratio) - Fixed expenses
Net income = ($1,530,000 * 30%) - $306,000
Net income = $459,000 - $306,000
Net income = $153,000
Return on Investment = $153,000 / $900,000 * 100
Return on Investment = 17%
Answer:
Targeting.
Explanation:
In marketing, Targeting refers to dividing your whole market into specific groups, and focus all your marketing effort to the group that is most likely would find your product relevant and appealing.
In the example above, we now that NOVA only markets its plastic chemical products to food and electronics industry because these industries have a lot more application for NOVA's product compared to other industries.
(For example, the food industries could use the plastic products for their packaging and utensils. The electronic industries could use NOVA's product for its product's structure.)
