Question

Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy. The CEO stresses that the new mission statement should be market-oriented rather than product-oriented. Which of the following mission statements will best suit the company?
A) to create the best possible products and sell them at the best possible prices
B) to sell hypoallergenic cosmetics products made only from the finest organic ingredients
C) to give customers the complexion they dream about by providing products suited to their needs
D) to become a market leader in every cosmetics product category
E) to increase our market share in the cosmetics segment and increase profit margins

Answer 1

Answer:

The answer is: C) to give customers the complexion they dream about by providing products suited to their needs

Explanation:

The mission statement states why a company exists and what is its overall goal.

This particular mission statement emphasizes:

• Why SatinSilk exists: to give customers the complexion they dram about.
• What is SatinSilk's overall goal:  to provide customers the products that suit their needs.