Question

The three basic ideas included in the definition of the marketing concept are: customer satisfaction, a total company effort, and sales as an objective.

Answer 1

That statement is false. three basic ideas included in the definition of the marketing concept are: 
- Customer satisfaction
- Total company effort
- Sales and Profit as objective

Eventually, the main objective of all type business is to obtain as much profit as possible. Huge sales don't necessarily result in a huge profit.