Answer: The correct answer is c). Event Marketing.
Explanation: Event marketing is a marketing strategy focuses on a target group and involves high contact intensity. It is marketing done through events especially memorable ones. In this case, marketing is seen as central and the event is considered the actual marketing tool.
Event marketing is a unique industry marketing tools that can be used to have a lasting effect on the target market. This marketing tool turns a message into an event that can be experienced by the audience. As such, the mentioning of the tennis championship on products labels and advertisements is a form of EVENT MANAGEMENT.
Answer:
The cost of the truck that should be recorded at the time of purchase is $46,639
Paying installment is the best option
Explanation:
In order to Calculate the cost of the truck that should be recorded at the time of purchase we need find out present value of future amount of 60,400 with the following formula:
PV=FV/(1+i)^n
FV = Future value
i = interest rate
n = No of years
By applying the formula = 60,400/(1+.09)^3
PV= $46,639
Therefore, $46,639 should be recorded as a cost of truck.
Paying installment is better option than paying lump sum amount of $28,400 as present value of installment method ($26,322 as per below table) is less than immediate payment amount.
PV of installment method
Year installment method PV Factor PV
1 10,400 0.917 9,537
2 10,400 0.842 8,757
3 10,400 0.772 8,029
Total 26,322
Answer:
The lump sum be of $237,228.84
Explanation:
In order to calculate how large must the lump sum be we would have to use and calculate the formula of Present value of annuity due as follows:
Present value of annuity due=(1+interest rate)*Annuity[1-(1+interest rate)^-time period]/rate
Present value of annuity due=(1+0.075)*$25,000[1-(1.075)^-15]/0.075
Present value of annuity due=$25,000*9.489153726
Present value of annuity due=$237,228.84(Approx)
The lump sum be of $237,228.84