Question

SPORTSWEAR MINI CASE:

Answer 1

Answer:

b. intergenerational brand transfer

Explanation:

According to a different source, these are the options that come with this question:

a. conspicuous consumption

b. intergenerational brand transfer

c. word-of-mouth

d. referral

e. endorsement

Intergenerational brand transfer is a term that describes a particular type of consumer habit. This refers to a situation in which the consumption of a product lasts for several generations. Through socialization, new generations trust the brand and product that previous generations bought. This is the case in Kevin's example. In Kevin's case, he decides to go to a particular store mainly because this is the store that his mother usually bought items from.