Question

Let's Dish is a meal-preparation service operating in three states. Customers visit a Let's Dish store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If Let's Dish wanted to expand into new areas of the United States, what segmentation method would probably be most useful in choosing new locations

Answer 1

Answer: e. geodemographic segmentation

Explanation:

GEODEMOGRAPHIC SEGMENTATION refers to a range of methods that are used to classify and characterize localities based on the underlying principle that people living close together are more likely to have similar characteristics be it socio-economic, demographic or lifestyle wise.

That way when Let's Dish finds people who are interested in the services they offer, they can target their neighbourhoods because according to this type of segmentation, they are more likely to get a market there.