Question

The main goal of any business communication is to determine what message needs to be delivered, and how to deliver it clearly and concisely to the intended audience. In your post, explore how we identify what message needs to be delivered to the intended audience, and what methods we should employ to deliver the message concisely and with the highest level of clarity.
In your responses to your peers, discuss how their findings compare to yours, and offer examples of unclear communications and suggestions to improve them.

Answer 1

Explanation:

Commercial communication is a process that must be aligned with the strategic objectives that the company wants to achieve through sales.

For it to occur in a direct, clear and consistent way to its target audience, it is necessary for organizations to develop some essential strategies to reach the correct message to pass on to the public and which are the most effective methods to establish the ideal communication.

Some of them are:

• Development of a commercial management system with a focus on the target audience
• Definition of communication materials that will support content and approaches (e-mails, folders, websites, etc.)
• Systematization of communication with the client identifying essential steps for building the relationship between the company and the target audience.
• Support for the implementation of commercial communication programs.

It is also necessary to follow certain steps in a commercial communication project, such as making the diagnosis, collecting sales and customer information, mapping needs, etc. After the diagnosis, it is necessary to define a strategic plan, its development and the implementation and monitoring, so that the commercial communication actions reach the expected objective.