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wlad13 [49]
3 years ago
14

Consumers use and process different aspects of advertising or messages. __________ yields greater attention and deeper processin

g, and leads to strong attitudes and purchase intentions.
Business
1 answer:
SVETLANKA909090 [29]3 years ago
6 0
Its obviously advertising <span />
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Cullen and MacNeil's is a printing press. It currently faces a threat from the electronic media. The company primarily views its
Elenna [48]

Answer:

Marketing myopia

Explanation:

Marketing myopia is a term that describes a situation in which a business or company is more focused on the products it offers rather than the customers. This term was coined by Theodore Levitt. Cullen and MacNeil’s can be said to be suffering from marketing myopia as the company’s program doesn’t take account of the changing lifestyle of the customers which tends to align towards electronic media, and as such would only be assuming there are no competitive substitutes for whatever products they are offering. We can say the company does not have the interest of customers at heart.

7 0
4 years ago
An investor company owns 30% of the common stock of an investee company. The investor has significant influence over the investe
MAVERICK [17]

Answer:

Income for investee during the year ended December 31th 2019: $ 17,200

Explanation:

Purchase value                                       525,000

Equity proportion: 1,500,000  30% =    (450,000)

                           Goodwill                         75,000

Transactions during the year:

income 60,000 x 30% =  18,000

dividends 15,000 x 30% = (4,500)

unrealized profit 2018:

30,000 = cost (1.25)

30,000 / 1.25 = 24,000

gross profit 6,000

unrealized gain: 6,000 x 30% = (1,800)

unrealized profit 2019:

40,000 = cost (1.25)

40,000/1.25 = cost

cost = 32,000

gross profit: 40,000 - 32,000 = 8,000

proportion of unrealized gain:

                   8,000 x 30% =      (2,400)

profit for 2018 realized              1,800

                    net adjustment        600

<u></u>

<u>income from investee:</u>

18,000 - 600 (net unrealized gain) = 17,200

6 0
3 years ago
Which of the following defines a short-term goal?<br> career planning unit test. thanks!
Masteriza [31]

A short term goal is a goal that will only take a few hours to a few days, a goal that wont take much time

A unit test is a short-term goal.

Career planning could take years.

-TheOneandOnly003

4 0
3 years ago
Read 2 more answers
The company has net sales revenue of $5.0 million during 2018. The company's records also included the following information: As
il63 [147K]

Answer:

1.45 times

Explanation:

The computation of company's fixed asset turnover ratio is shown below:-

Average of Net Property, plant and equipment = ($3.0 million +  $3.9 million) ÷ 2

= $6.9 million ÷ 2

= $3.45 million

Fixed asset turnover ratio = Net Sales ÷ Average of Net Property, plant and equipment

= $5 million ÷ $3.45 million

= 1.45 times

Therefore for computing the fixed assets turnover ratio we simply applied the above formula.

3 0
3 years ago
The 7 percent bonds issued by Modern Kitchens pay interest semiannually, mature in eight years, and have a $1,000 face value. Cu
shtirl [24]

Answer: 6.5%

The yield to maturity is 6.496% (approximated to 6.5% to nearest tenth)

Explanation:

Using the formula (semi annually YTM)

YTM = C + (fv - pv) /t ÷ (fv + pv)/2

C= coupon rate = 7%(1000)= $70

fv = face value = $1,000

pv = price value = $1,032

t = Time to maturity in years = 8years

C + (fv - pv) /t = 70 + (1000–1032)/8

= 70 – (32 /8) =66

(fv + pv) /2 = (1000 + 1032) /2

= 2032 / 2

= 1016

YTM = 66 / 1016

YTM = 0.06496

In % = (6496 / 100,000) × 100

= 6.496%

Approximately.... 6.5%

8 0
3 years ago
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