A leading behavioral economist shows how businesses can improve consumer thinking and decision making on screens. acclaimed behavioral economist shlomo bernatzi reveals a toolkit or interventions for the digital age. using provocative case studies and engaging reader exercises.
Answer:
The answer is 629,000.
Explanation:
- For each unit of M sold, the price is 7 and the cost is 3, so the contribution margin is 4;
- For each unit of N sold, the price is 4 and the cost is 2, so the contribution margin is 2;
- For each unit of O sold, the price is 6 and the cost is 3, so the contribution margin is 3;
- With the mix, 1 unit of sale contributes (contribution per mix) 3*M+1*N+2*O = 3*4+1*2+2*3 = 20
For covering the 340,000 of fixed costs, you have to sale 340,000/20 units. That's equal to 17,000 units.
Each unit of sales is equal to (price per mix) 7*M+4*N+6*O = 7*3+4*1+6*2 = 37. So, with 17,000 units, the total sales will be 17,000 * 37 = 629,000.
Answer:
Business risk.
Explanation:
Business risk (uncertainty associated with the ability to forecast EBIT due to factors such as sales variability and operating leverage).
Answer:
$1.60 per direct labor hour
Explanation:
Overhead application rate = Budgeted Overheads ÷ Budgeted Activity
hence,
Overhead application rate = $364,800 ÷ $228,000
= $1.60 per direct labor hour
