Lies within Grant himself.
I believe a proper incentive in that category would most likely be money.
The world would be a much happier place because if everyone helped each other there would be much happier people knowing that other people have their back and are willing to help each other. An act of kindness will help the community be better because even if you do one small little thing for one person they might be motivated to start helping other people and so on.
Pliable i think is the correct answer here
