Question

Because of its size and relative power, Walmart can easily impose controls on small manufacturers, such as Brown Betty Dessert Boutique, but with large, powerful suppliers such as P&G, the control is more balanced between parties. Walmart’s various marketing channel relationships offer examples of different forms of a(n) ________ marketing system. a) independent b) administered vertical c) cooperative d) conventional horizontal e) corporate

Answer 1

Answer:

Walmart’s various marketing channel relationships offer examples of different forms of an (b) administered vertical

Explanation:

This is a "type of marketing system", different categories of distribution channel, usually producers, retail outlets, and wholesalers, cooperate as a unit to convey items to end clients. Under a common framework, each piece in the circulation channel works as an independent business and attempts to build its very own benefits, frequently to the detriment of different organizations in the chain. Vertical marketing systems help to lessen these sorts of contentions to the common advantage of all gatherings.