Question

Goodlife inc. is a luxury condominium-building company that is based in the country of el verdad. it sells highly priced homes to consumers in el verdad as well as to consumers in other countries. it has extremely high brand loyalty. the industry it operates in is characterized by low pressure for local responsiveness and low pressure for cost reductions. in this scenario, goodlife inc. most likely pursues a(n) _________ strategy.

Answer 1

Transnational Strategy

Venture to achieve low-cost, mark up products across markets and to foster a flow of skills between different subsidiaries. High cost pressures, high local responsiveness pressures. Actually there are a four kinds of strategy; Global Standardization Strategy, Transnational Strategy, International Strategy, Localization Strategy.