Question

Fran uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products. With this reminder system, Fran contacts his customers when they are most likely to be "in the buying mode." Fran's system is part ofA. C2C marketing.B. a transactional marketing orientation.C. typical production era marketing practices.D. customer relationship management.E. supply chain management.

Answer 1

Answer:

Option D          

Explanation:

Customer relationship management refers to the  method for handling an engagement between a business and current and prospective clients.

This uses data mining on the experience of clients with a corporation to strengthen client relationships with clients, mainly focusing on customer loyalty and eventually improving sales growth.

Another crucial element of the CRM strategy is the CRM programs that collect information from a variety of different communications channels, such as a company's website, internet, fax, video chat, promotional materials, and much more recently, social media. 

Businesses know something about their target groups and how to better meet their needs through the CRM framework and the tools used to promote it.