It is important for the ALSA management team to understand the importance of social media in their work because they had their most successful fundraiser thanks to social media. The Ice Bucket challenge raised $115 million in just a little more than one month.
This challenge began to spread massively after celebrities started to participate in the activity of dumping buckets of ice water over their heads and making donations to increase worldwide awareness on the ALS disease.
The videos shared on social media became viral and more than 17 million people were part of it. The ALSA organization sent an email to 60,000 people on their mailing list, but the movement developed mostly on its own.
The ALSA management team also understood that the impact of repeating the event next year would not be the same. However, they can still make annual events thanks to the 2014 popular event.
The woman should be informed that she has higher risk for breast cancer than other people but less risk than her sister.
The woman must be informed about the status of her gene mutation and should be presented with the options for prophylaxis and other reconstruction options.
She must be informed that she did not have the same mutation as her sister but there is another mutation which is present in the body and she should be vigilant for screening.
The woman should also be informed that as she does not have the mutation, her risk of having breast cancer is not more when compared with the general population.
