Question

How is the idea of "strategic intent" different from models of strategy that emphasize achieving a fit between the firm’s strategies and its current strengths, weaknesses, opportunities and threats (SWOT)?

Answer 1

Answer & Explanation:

In terms of completion of goals, the key difference between strategic aim and SWOT is the time-frame.  

In this case, the strategic goal is future-oriented and long-term (around 10-20 years). The strategic goal is simply to make sure that the whole enterprise, in order to meet potential business demand, works on forecasting consumer demand in the future, reinforcing and enhancing its core competences.

On the other side, in implementing the corporate goals and achieving success, SWOT has a short-term outlook. In this context, SWOT focuses on current data and knowledge, such as specific expertise, current business demand and satisfying this need.