Answer:
1. Test market
2. Buzz or Word of Mouth Marketing
Explanation:
1. Test market is made up of a particular group of people who are used in checking feasibility of a product before bringing it out to the larger or general market. They are used to check how the general market would perceive the product once release. It is used in measuring consumer's response to a new product before introducing it to the larger market.
2. Buzz marketing involves or rather refers to the situation whereby a satisfied consumer/customer passes along information pertaining to a particular product to another consumer/customer. It is a situation whereby a person recommends the use of a particular products to another customer. It involves using word of mouth marketing to works in one's favour.
Answer:
The correct option is B,zero monetary cost but a $1,000 per month opportunity cost
Explanation:
Monetary cost also known as explicit cost is the actual costs incurred in running a business.But the business in this case is renting of the property,frankly speaking, Jeane has not incurred any cost in her property business,hence monetary cost is zero.
Opportunity is the cost or benefits from alternative course of action. Jeane not renting out the property on commercial basis is the alternative course of action in this case.Since the commercial letting gives $1500 and the letting to her brother gives $500, the difference between the two rents is $1000 which is benefits forgone from letting the house to her brother,that is the opportunity cost.
Answer:
d. price competition is especially vigorous, buyers have low switching costs, and the majority of industry sales are made to a few, large volume buyers.
Explanation:
Michael Porter specified 4 generic strategies for gaining competitive advantage, which are namely,
1. Cost Focus
2. Differentiation Focus
3. Cost Leadership
4. Differentiation
Cost leadership refers to charging lowest price and attaining cost advantage in the industry.
Differentiation refers to designing products with unique attributes.
Striving to be low cost provider would be most attractive when the buyers have low switching costs i.e it is easier and cheap to switch between products and wherein buyers are large and exercise considerable bargaining power.
Thus, the correct option is (d). price competition is especially vigorous, buyers have low switching costs, and the majority of industry sales are made to a few, large volume buyers.
Compliance is a feature of secure access.
<h3>What is secure access?</h3>
This is the term that is used in cyber security to mean the bringing together of secure cloud security into the cloud services.
It works by enabling both security and network together as a service that can be rendered via cloud. What this helps to do is to ensure the safety and the security of the services.
Read more on security of computer systems here:
brainly.com/question/25720881
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Answer:
Contribution margin = $200,000
Explanation:
As per the data given in the question,
Contribution margin = Sales - Variable expense
Number of books = $880,000 ÷ $55
=16,000
Gross margin = 340,000
Variable selling expenses = 16,000 × $6
=$96,000
Variable administrative expense = $880,000 × 5%
=$44,000
Total = $96,000 + $44,000
= $140,000
Contribution margin = $340,000 - $140,000
= $200,000
