Question

P&G's Tide laundry detergent has been around since 1948 and is still a market leader. P&G has used ________ advertising to reposition Tide several times over the product's life, trying to motivate new consumer segments to use the product.

Answer 1

Answer:

persuasive

Explanation:

Persuasive advertising refers to a marketing strategy that seeks to persuade customers, especially new customers, to purchase their products or services. Persuasive advertising is extremely important when there are a lot of competitors, e.g. there are dozens of different laundry detergents and Tide must convince customers to keep buying it.