Question

Nederlander's Audience Rewards program strongly benefits small privately-owned theaters and show producers who back the company because it provides a central platform for them to market across all the vendors and art. Advertising and promotions through the program also offer a less expensive alternative. This marketing arrangement is an example of _______.

Answer 1

Answer:

The correct answer is:  Cooperative advertising.

Explanation:

Cooperative advertising is the price sharing between a retailer or wholesaler and a distributor of local advertising. For the small business owner, cooperative advertising can be a very helpful, especially one with limited means to support the kind of advertising campaign that can be vital to a business' survival and success.