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3 years ago

The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.

Business

1 answer:

jasenka [17]3 years ago

3 0

Answer:

The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.

tactical, hands-on level

Explanation:

At the highest level of marketing management is the strategic level, which is more conceptual. Down the scale is the tactical marketing plan, which specifies the marketing tools and techniques which a company will use to meet its marketing goals. At this level, the tactical tools in use include advertising, sales promotions, and other activities that directly implement the strategic marketing plan. The tactical level reduces the business strategic goals to marketing objectives.

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A firm will find it profitable to hire workers up to the point at which their rev: 06_21_2018 Multiple Choice marginal resource

Nataliya [291]

Answer:

marginal resource cost is equal to their MRP

Explanation:

A business's profit will maximize when its marginal resource cost equals its marginal revenue product.

Marginal revenue product calculated by multiplying the marginal physical product (MPP) times the marginal revenue (MR), e.g. an additional worker can produce 10 units and each unit costs $10, MRP = 10 x $10 = $100

Marginal resource cost is the cost of using an additional unit of input, e.g. cost of hiring an additional worker.

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High self-monitors respond more to _____ advertising.

scZoUnD [109]

The answer is image oriented advertising. This type of advertising tends to focus more on the products of which they assume of which are more presentable and are favorable for their consumers that will be worth trying or buying of by the consumers.

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3 years ago

Which of the following describes a circumstance in which a large, multinational indirect exporter would be better than a smaller

Nataly [62]

Answer:

A. A large, well-established company wants to get its products into several markets at once.

Explanation:

A multinational indirect exporter is ideal to reach foreign markets with a low level of risk as they already have contacts that might help with the distribution and logistics.

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3 years ago

Swifty Corporation plans to introduce a new product and is using the target cost approach. Projected sales revenue is $850500 ($

pochemuha

Based on the information given the desired profit per unit is $0.14 per unit.

First step is to find the unit using this formula

Units=Target sales revenue / Target selling price per unit

Units=$850500 / $4.05

Units =210,000

Second step is to calculate the desired profit per unit using this formula

Desired profit per unit=Target selling price per unit - (Target costs / Units)

Desired profit per unit=$4.05-($821250 / 210,000)

Desired profit per unit=$4.05- $3.91

Desired profit per unit=$0.14

Inconclusion the desired profit per unit is $0.14 per unit.

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2 years ago