Question

The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.

Answer 1

Answer:

The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.

tactical, hands-on level

Explanation:

At the highest level of marketing management is the strategic level, which is more conceptual.  Down the scale is the tactical marketing plan, which specifies the marketing tools and techniques which a company will use to meet its marketing goals.   At this level, the tactical tools in use include advertising, sales promotions, and other activities that directly implement the strategic marketing plan.  The tactical level reduces the business strategic goals to marketing objectives.