Question

The producers of a new movie decide that they want three Jeep Cherokees for the main characters (Huey, Dewey, and Louie) to drive. After negotiating with Jeep, they decide that Jeep will donate the three vehicles to the movie producers in exchange for the ability to use Huey, Dewey, and Louie in their next commercial. This approach to product placement is known as:

Answer 1

Full question:

The producers of a new movie decide that they want three Jeep Cherokees for the main characters (Huey, Dewey, and Louie) to drive. After negotiating with Jeep, they decide that Jeep will donate the three vehicles to the movie producers in exchange for the ability to use Huey, Dewey, and Louie in their next commercial. This approach to product placement is known as:

A. Sponsorship

B. Reciprocal

C. Personal Selling

D. Barter

Answer:

This approach to product placement is known as:Reciprocal

Explanation:

Reciprocal marketing defines a condition in which two businesses support each other to obtain a bilateral benefit. Reciprocal marketing transpires when companies accept to barter each others' goods or services or when a firm does something "free" for clients and a portion of these consumers reciprocate by purchasing from that company.

An essential and frequently employed reciprocal marketing method that is marketing to the client preferably than business to business are free propositions. The means this acts is that your business contributes to a "freebie" to inherent buyers.