Ashley has gone to the store to shop for a new backpack. She looks for the same brand she has always bought in the past but noti

Question

liberstina [14]

3 years ago

11

Ashley has gone to the store to shop for a new backpack. She looks for the same brand she has always bought in the past but noti

ces that the backpack is now available in a variety of new colors. The backpack has undergone a(n) _____ modification.

Business

1 answer:

Hitman42 [59] · Answer 1 · 2022-03-02T00:24:24+03:00

Answer:

Style modification

Explanation:

Style modification is a form of product differentiation used to influence the way a product appeal to a customer by altering its taste , color , texture , sound and smell.

It is adopted in order to get a unique position in the market in order to gain a competitive advantage and a large market share.

The production of the back pack in new variety of color is a typical example of style modification